OUR STORY
Janara Jones is not just another Abaya brand. It is a place where fashion comes together with tradition. We believe that you can be bold and fierce even in modest clothing, express yourself through color and print. It is for women that want to be seen, be noticed, be unique. Janara Jones is for every woman in the World.
"Originally from Kazakhstan, I moved to Dubai in 2010. That was the first time I saw abayas and kaftans and was fascinated by the local culture and traditional clothing. Out of respect for local traditions I started wearing modest clothes myself. I was faced with a challenge looking for modern designs and colors. There were not so many options. Having learnt how to sew from my grandmother, I bought a sewing machine and started making my own colorful abayas. Very soon women started asking me to make custom abayas for them. I immediately saw potential for this expanding market. That is when a dream of my own abaya brand was born." - Janara Jones, founder and designer of the brand.